Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers connect with shoppers and close sales.
Today, we annually conduct over 800 custom studies worldwide to guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies.
With our unmatched experience and proprietary tools (including PRS Eye-Tracking), PRS delivers the vital insights and expertise you need to “win at retail”.
How is China Different? Insights for Effective Chinese Packaging: How is packaging different in China, relative to our experience across the world? With this reasonable and relevant question in mind, we’d like to share several observations about Chinese shoppers, stores and packages - and perhaps discuss their implications for developing effective packaging and “winning at retail.”. Continue
For over twenty-five years, PRS has regularly conducted global qualitative and quantitative packaging studies. PRS implements a consistent research methodology for packaging and point-of-sale assessment on a global level. Continue