Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers connect with shoppers and close sales.
Today, we annually conduct over 800 custom studies worldwide to guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies.
With our unmatched experience and proprietary tools (including PRS Eye-Tracking), PRS delivers the vital insights and expertise you need to “win at retail”.
Z: The New Generation of Shoppers: To understand how Gen Z differs from the Millennials who came before them, Shopper Marketing queried multiple consumer packaged goods professionals and solution providers to get a deeper understanding of this segment and hear how companies are adjusting their marketing lenses. Continue
For over twenty-five years, PRS has regularly conducted global qualitative and quantitative packaging studies. PRS implements a consistent research methodology for packaging and point-of-sale assessment on a global level. Continue